If you like to use navigation during a ride, then you might be annoyed to have the navigation out of your field of view. Either you see the road or the navigation.
This new phone holder is placed directly inside your field of view. It is clamped on the edge of the windshield. You now no longer need to leave the road with your eyes.
Blinding by the sun is no longer an issue. Sunlight does not affect on the brightnes of your phone. So you are able to see and read the display always clearly. Dampening elements avoid hurting phones camera module.